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Marketing and Promoting Your Holiday Home

More and more people are buying property in the UK and abroad as investments. Renting out these properties for short-term holiday lets is one way to pay for them. Below is some advice to market and promote your holiday home.

Promotional Pack

People like detailed descriptions and quality colour photographs of your property. Prepare a Promotional Pack on your computer:

We would recommend using Microsoft Word (.doc) or Adobe Acrobat (.pdf) to produce your packs. You can then post or e-mail this pack to potential clients. Remember to deal with enquires promptly.

Offline Advertising & Promotion

Placing adverts on your work noticeboard, your local club or gym notice board, asking friends to pass on details, and leaving a stack of business cards at your property for satisfied guests to pass onto their friends.

You may consider paying to place an advert in one of the many villa and holiday homes magazines. You should get a good response, however this generally an expensive option and you are not always guaranteed enough enquiries to justify the outlay.

Some people place adverts in their local paper's classifieds section. The advantages of this are that the advert will be cheaper than a holiday magazine, but it will not be as targeted and probably will not reach as large an audience.

Online Advertising & Promotion

More and more people are searching the Internet to search for Holiday Properties. Adding your property to a specialist holiday homes directory (see list below) will mean that you property is seen by a large audience. Setting up your own website may be more expencive and time consumng.

Free Advertising for Holiday Homes

Paid Advertising for Holiday Homes

Useful Websites

Vacation Rentals By Owner Forum
Welcome to our Vacation Rentals By Owner Forum , providing advice for owners of vacation and holiday homes. The aim of this Vacation Rental By Owner Forum is to provide you with information on the best Vacation Rentals By Owner websites, including information on those that offer Free Vacation Rental Listings.

Lay My Hat
Lay My Hat is a unique resource for holiday rental home-owners, by holiday rental owners - it's full of free advice, ideas and discussions on what we all want in life...more bookings.